Ideas Workshop

Process to follow:

1. consider all factors
2. dominant idea
3. concept challenge
– reverse/exaggerate/distort/wishful thinking
4. stepping stone
5. random input

Some work that came out of the workshop…

Client: eco-charity
Target Audience: housewives
Message: buy less
Outcome: website

Client: art gallery
Target Audience: people new to living in the UK
Message: obey the rules
Outcome: folding leaflet

Tagged ,

One thought on “Ideas Workshop

  1. stephenmarck says:

    Hi Hayley

    like your blog, some interesting pieces. I'm now on wordpress, do check me out!



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