Making of Olympics logo Rio 2016

Seeing this makes me dislike our logo even more than I already do. This Rio logo has so much potential and so much scope, different meanings to different people, hidden meanings that most people wont even realise are there, and yes I realise ours is more for moving image but still, it is going to be seen printed and static more than it will be seen moving, so I don’t entirely understand the thinking behind creating the London 2012 logo in the way it has been.

Making of Rio 2016 from Tátil Design de Ideias on Vimeo.
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